The Sports Event Management and Marketing Playbook

The Sports Event Management and Marketing Playbook
By:Frank Supovitz
Published on 2005 by John Wiley & Sons Incorporated

|To know how to orchestrate a sports event is to know how our industry works. The NHL, under Frank Supovitz's stewardship, has been a consistent leader at making its events grow its business and enhance its brand.| - Mike Golub, Senior Vice President of Business Operations for the NBA Memphis Grizzlies | The Sports Event Management and Marketing Playbook is a step-by-step guide designed to help you stage events that surpass their goals, whether at your community's recreation center or in front of a world-wide television audience.| - Wayne Gretsky The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to world-class.

This Book was ranked at 13 by Google Books for keyword a day in the life of the national hockey league.

Book ID of The Sports Event Management and Marketing Playbook's Books is EyqCAAAAMAAJ, Book which was written byFrank Supovitzhave ETAG "rEykcgtn/Ow"

Book which was published by John Wiley & Sons Incorporated since 2005 have ISBNs, ISBN 13 Code is 9780471460077 and ISBN 10 Code is 0471460079

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