Survival Math for Marketers
By:Peter C. Weiglin
Published on 2002-07-03 by SAGE
The key goal of Survival Math for Marketersis a solution to a common problem in business - namely, the lack of mathematics know-how among many business students and practitioners. There is an untapped `latent demand′ in the marketing world from many people whose careers have been - or will be - thwarted because the math `haves′ dominate the `have nots′. This book as an easy, fun, and inexpensive solution to this age-old problem. Survival Math for Marketersis designed to be a useful book for introductory marketing courses. It is clearly written, filled with good examples, illustrations and makes entertaining reading.
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Book ID of Survival Math for Marketers's Books is FfQD_XdACNcC, Book which was written byPeter C. Weiglinhave ETAG "uELGMKHmiGY"
Book which was published by SAGE since 2002-07-03 have ISBNs, ISBN 13 Code is 9780761916321 and ISBN 10 Code is 0761916326
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Book which have "128 Pages" is Printed at BOOK under CategoryBusiness and Economics
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