Brand Think

Brand Think
By:Lilian Wong
Published on 2005 by Trafford Publishing

Brand Think™- a guide to branding is written for those who want to know what is involved in building a brand to achieve greater success in marketing. Whether they run their own business or work in the marketing department or a marketing student, the book offers an easy-to-read and start point to learn what branding is all about. Branding is part of the marketing management discipline that can offer the differentiation to compete in the market place outside the organization, and offer the consensus and focus wi The book acquaints the reader with the basics on what a brand is, what branding can do for a business, and introduces the concept of a brand as a Person. Incorporated is the Brand Person™ tool, an easy format to capture your brand identity, defined by eight elements. Each element is explained in detail with accompanying Brand Person™ illustrations. Brand Think™ offers a basic formula that takes into consideration the interplay of the three dimensions of Brand, Consumer and Environment. Each dimension is discussed in some depth. Discipline and action are required to build and bring the brand to life.

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Book ID of Brand Think's Books is 5aVZsi5hUMYC, Book which was written byLilian Wonghave ETAG "XecEx0zGu+Q"

Book which was published by Trafford Publishing since 2005 have ISBNs, ISBN 13 Code is 9781412050494 and ISBN 10 Code is 1412050499

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Book which have "102 Pages" is Printed at BOOK under CategoryBrand name products

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