International Cases in the Business of Sport
By:Simon Chadwick,Dave Arthur,John Beech
Published on 2017-02-28 by Taylor & Francis
Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources. International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.
This Book was ranked at 36 by Google Books for keyword a day in the life of the national hockey league.
Book ID of International Cases in the Business of Sport's Books is UCUlDwAAQBAJ, Book which was written bySimon Chadwick,Dave Arthur,John Beechhave ETAG "+n7+D53sK80"
Book which was published by Taylor & Francis since 2017-02-28 have ISBNs, ISBN 13 Code is 9781317623502 and ISBN 10 Code is 1317623509
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Book which have "264 Pages" is Printed at BOOK under CategorySports and Recreation
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