Brand New

Brand New
By:G. Michael Maddock,Luisa C. Uriarte,Paul B. Brown
Published on 2011-03-23 by John Wiley & Sons

Brand New’s revolutionary innovation process is aproven road map you can put to work immediately tocreate successful new products, services, and business models.Written by leading innovation practitioners, and the coauthor ofthe bestseller Customers for Life, the authors of thistightly focused, highly entertaining book have nailed the issueperfectly when it comes to successfully introducing anything new. Research shows people like new products and services.Indeed they go out of their way to try to find them. Yetcompanies are truly terrible at providing new products and servicesthat meet these customers’ needs. Why are companies so bad at giving customers what they want?Because they lack a simple proven process that makes sureinnovation occurs efficiently time after time. No one knows this better than Mike Maddock and his team atMaddock Douglas, the Agency of Innovation,™ which has workedclosely with more than a quarter of Fortune 100. To solve the innovation paradox, Maddock explains the processhis team has used to help the world’s best companies andshows you how to Find needs and opportunity in the marketplace Come up with significant market insights Create compelling communication (using the actual words yourcustomers use) to convince people to try your new creation What has worked for some of the world’s most successfulcompanies, when it comes to innovation, will work for you. Startputting the lessons of Brand New to work foryou…before the competition does.

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Book ID of Brand New's Books is eVXlk5VMmjEC, Book which was written byG. Michael Maddock,Luisa C. Uriarte,Paul B. Brownhave ETAG "tFsf9MCf5yM"

Book which was published by John Wiley & Sons since 2011-03-23 have ISBNs, ISBN 13 Code is 9781118095942 and ISBN 10 Code is 1118095944

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Book which have "240 Pages" is Printed at BOOK under CategoryBusiness and Economics

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