Becoming Facebook

Becoming Facebook
By:Mike HOEFFLINGER
Published on 2017-04-06 by AMACOM Div American Mgmt Assn

Facebook’s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company’s growing pains, stumbles, and reinventions. Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company’s development, uncovering lessons learned on its way to greatness: How Facebook recovered from its “disastrous” IPO How the growth team achieved the impossible Why Facebook’s News Feed ads were the company’s most important business decision ever How Google+ attacked and lost Why—and how—Instagram and WhatsApp were added to the mix What the company does to win the talent wars What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick Which products and technical advancements are on the horizon and why And much more Intimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos—as Facebook grows up, overcomes setbacks, and works to connect the world.

This Book was ranked at 21 by Google Books for keyword inside intel.

Book ID of Becoming Facebook's Books is jXBIDgAAQBAJ, Book which was written byMike HOEFFLINGERhave ETAG "YRmXkk+J3fU"

Book which was published by AMACOM Div American Mgmt Assn since 2017-04-06 have ISBNs, ISBN 13 Code is 9780814437971 and ISBN 10 Code is 0814437974

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